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Wye Valley Flowers Privacy Policy

Wye Valley Flowers takes your privacy seriously. This privacy policy explains how we use any personal information we collect about you when you use this website. For a definition of the terms ‘personal data’ and ‘sensitive personal data’ used in our privacy policy, please refer to the ICO website.


  • What information do we collect about you, and when?
  • How will we use the information about you?
  • Do you store credit card details?
  • Do we disclose any information to outside parties?
  • Marketing
  • Access to your information and correction
  • Cookies
  • Online Privacy Policy Only
  • Third-Party Websites & Links
  • How to opt out of correspondence
  • Changes to our privacy policy
  • How to contact us

What information do we collect about you, and when?
When you visit our website, we collect information about your visit that does not identify you personally (non-personal data). We track information such as the domain from which you are visiting and the user’s browser type. We also collect specific information regarding your session on our website. This includes items such as the date and time of the visit and the pages viewed.

We collect personal data that does identify you when you contact us via an enquiry or contact form, register an account with us, sign up to a mailing list or place an order for products or services. We also collect information when you voluntarily complete customer surveys, provide feedback and participate in competitions. If you do not perform any of these processes, you will visit our site anonymously.

We do not collect any sensitive personal data (as defined by the ICO) and we do not intentionally collect information from children under the age of 13.

Do you store credit card details?
We do not store credit card details.

How will we use the information about you?
We use the personal data we collect about you to process your enquiry, process your order and manage your account. This may include contacting you via post, email, phone or SMS in relation to your enquiry, order or account, depending on the contact methods you have given us consent to use.

If you have consented, we may use your personal data to contact you with information (e.g. via newsletter) or about other products and services we think may be of interest to you.

From time to time, we may contact you asking you to check the personal data we hold and to inform us if any modification is required, or indeed, if you wish any personal data to be deleted.

In addition, we may use the information we collect from you for any of the following:

  • To improve our website using your information or feedback
  • To improve our customer service and effectively respond to your requests and support needs
  • To administer a contest, promotion, survey or other site feature.
  • We use the non-personal data we collect via our website to analyse how our website is used, to monitor the performance of our website, and to improve the content and service the website provides.

Note: If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email. Please see How to opt out of correspondence below.

Do we disclose any information to outside parties?
We do not sell, trade, rent, or otherwise transfer to outside parties your personal data. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect our or others’ rights, property, or safety. However, non-personal visitor data may be provided to other parties for marketing, advertising, or other uses.

We will not share your information for marketing purposes with companies outside Wye Valley Flowers.

How do we protect your information?
We implement a variety of security measures to maintain the safety of your personal data when you place an enquiry, order or enter, submit, or access your personal data. These are industry standard methods and mechanisms such as firewalls, intrusion monitoring, and passwords to protect electronic information. Multiple physical security methods such as locking devices and 24-hour premise monitoring are also employed. Finally, access to personal data is limited to a small number of Wye Valley Flowers staff and strictly on a need-to-know basis.

All supplied personal data is transferred via Secure Socket Layer (SSL) technology. This website is hosted in an EU data centre as is any personal data that is collected and stored.

We do not store payment method data, such as credit/debit card details. Such payment method details are handled/encrypted into the Payment Gateway provider’s databases only to be accessible by those authorised with special access rights to such systems and are required to keep the information confidential.

Access to your information and correction
You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all your personal data, please email or write to us at the address at the end of this page. We may make a small charge for this service.

We want to make sure that your personal data is accurate and up to date. You may ask us to correct or remove information you think is inaccurate.

Cookies are text files placed on your computer to collect standard Internet log information and visitor behaviour information. This information is used to track visitor use of the website and to compile statistical reports on website activity.

We do not use cookies to personally identify you.
You can disable cookies in your browser settings thus preventing your browser from accepting cookies, however, in a few cases some of our website features may not function as a result.

Online Privacy Policy Only
This online privacy policy applies only to information collected through our website and not to information collected offline.

Third-Party Websites & Links
Our website may contain links to other Internet websites and occasionally, at our discretion, we may include or offer third party products or services on our website. We neither control nor endorse external sites and therefore have no responsibility or liability for the content of such sites or the external third-party content displayed on our website.

This policy does not cover the privacy policies, data collection practices and activities of non-Wye Valley Flowers websites, whether these third-party sites have separate and independent privacy policies or not. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

How to opt out of correspondence
We will only correspond with you if you have given your consent and will only do so via the methods you have selected. Email correspondence, such as newsletters and other marketing emails will contain an easy means to withdraw content (opt-out or unsubscribe from) further correspondence.

In addition, if you no longer wish to be contacted by Wye Valley Flowers for marketing or any other purpose, please email us at info@wyevalleyflowers.com

Changes to our privacy policy
We will keep our privacy policy under regular review and, if we decide to change our privacy policy, we will place any updates on this web page.

This privacy policy was last updated on 27 August  2020.

How to contact us
Please contact us if you have any questions about our privacy policy or information we hold about you:

by email at: info@wyevalleyflowers.com
or write to us at: Wye Valley Flowers, Hope Farm, St. Briavels, GL15 6TH