Wedding Trends for 2023
When it comes to wedding flowers, only the best will do.
At Wye Valley Flowers we are looking at wedding trends for the coming year, we know how important flowers are in creating the atmosphere and palette for the event. It is important that our couples get the best blooms for the big day.
Seasonal and sustainable flowers will continue to be the popular choice for eco-conscious couples. Pops of colour, striking texture, and show-stopping maximalist installations will come through in the details for 2023/2024 weddings.
Pastel hues will always be a popular choice, but couples are looking for a more unique expression of their style and brighter blooms have already started appearing on inspiration boards. The festival vibe and bolder shades of the last couple of years will all feature more in formal settings.
It is important to develop a creative relationship with your flower designers to translate this into your venue and vision. We often ask couples to think about a paint chart, as some colours can be misinterpreted – which would be a disaster on the day. I have seen cream, beige, pale pink, and a darker pink all described as ‘blush’ for example and in fact, it’s not exactly any of those.
Texture & floral design
Texture has become really important in floral design over the last few years, not just describing the appearance and surface of foliage or flowers but also the movement, size, proportions, and shape of the elements as a theme within an arrangement. For example, our designs are loose, country garden, and hedgerow inspired to layer texture together creating to the overall effect.
It may seem obvious to talk about Nature and flowers together, but often wedding flower arrangements can become contrived or feel very static. One of our most popular arrangements is a meadow box, which can be used in a long line down an aisle or as a backdrop against a wall, but essentially it creates a garden view – starting with smaller flowers and moss lower down, leading up through grasses and flower spires to branches and rambling roses. The rules of symmetry no longer constrain us and a freer, more organic approach allows arrangements to feel rooted to the ground. It’s dramatic and fabulous all in one.
More is more!
This leads us to maximalism where more is more! It has been popular in décor for a couple of years and is spilling onto the pages of bridal magazines for floral design. Possibly a reaction to the minimalism of micro-weddings, but large installations with maximum wow are the floral antidote to lockdown. Flower clouds suspended over tables, marquee hoops, broken arches, and cascade bouquets of the 80s are the aesthetic of excess. Ensuring good provenance of the flowers in larger displays, avoiding floral foam, and ensuring seasonality are conversations couples should have with their floral designers – how can they help you create impact without waste?
We are full for 2023 weddings, but still have some availability for 2024 and invite all couples to the flower farm for a free consultation. Get in touch if you would like to discuss ideas for your big day firstname.lastname@example.org